Keep selling, even when you’re not launching
Create a sales plan to sell all your shit, all year-round – launch or nah
Because launching shouldn’t be the only time your business rises from the dead.
6-Month Group Program
bury the feast-or-famine cycle ↓
(for Stand up copy graduates only)
Why are you always launching?
I have to ask...
- A coach said you had to
- It’s the only time to make sales
- You need money, obvs
I hate to break it to ya, but you’re a PERSON. You’re not built for 24/7 launching, my dude.
If your business and income rely on back-to-back launches, you’re absolutely fucked.
JK, don't answer that
And when reality kicks in – like tech hiccups or getting blocked by Meta (real story), you’re DOUBLE fucked.
Your whole business revolves around:
There are so many elements at play in business. In LIFE. Obviously, you have lots of things you could sell!
It’s just a matter of when to promote your different offers, how they all relate to each other and logistics.
But you were taught to pick one thing at a time. Launch it hard, then pull the plug and let everyone catch a breath before you do it all again.
(This all assumes everything goes perfectly to plan, but uh… don’t get me started.)
You’re swinging between intense launch sprints and evergreen plateaus..
You know you should be “always selling,” but how do you actually make that happen?
Launches
THE SLOW SUMMER
the holidays
… right between camp ending & school not starting yet (IYKYK)…
(for veterans only)
6-Month Group Program
shows you how to make year-round sales without year-round launching
BEYOND
THE LAUNCH
get your immortal sales strategy ↓
Not because I know everything (I mean kinda), but because THERE ARE REAL ANSWERS TO THIS SHIT
Someone’s gotta tell ya. I’ll do it in Beyond the Launch.
You shouldn't have to launch every mother truckin' month to meet your sales goals.
If you've ever finished up a launch, looking at the new moolah in your account and wondering what you gotta do to make it happen again – it’s this.
Let’s make your sales system as strong as your copy so you can have predictable income, freedom to create and confidence that sales are always happening – with or without a launch countdown.
You got some learnin’ to do first, but then we’ve got shit to do!
Here's what you'll learn:
Look at all the pieces you have and decide what stays, what gets zhooshed and what gets buried (aka yanked out completely)
🪦 GROUNDWORK
Make a plan to regularly track your leads (not in a creepy way) and keep your audience warm so sales don’t flatline.
💀 REPS
Set up the systems that catch buyers year-round – think waitlists, newsletters, automations and nurture to haunt their inbox into conversion.
⚰️ Infrastructure
Pause to reflect each month and make whatever adjustments you need to keep sales moving so those sales don’t ghost your bank account.
💐 TRACTION
resurrect my strategy ↓
This is self-paced and should take 6-8 weeks to get through. Then we spent the bulk of our time IMPLEMENTING.
G
R
I
T
G
R
I
T
You won’t be stuck watching videos about funnels – you’ll be building them IRL
(Not to mention: I hate long lessons and endless modules)
In your first week, you’ll knock out your Sales Cadence Map and hit the ground running on implementation.
And YES! I made up that name and you don’t know wtf it is.
Lemme explain:
This whole program revolves around a visual map of your offer suite and sales plan – so you always know what you’re selling, when and why.
You’ll walk away with a sales plan that survives slow seasons, bad moods and algorithm ghosts.
Everyone comes in with their own nuances and context, so we’ll decide how to best use BTL for yours.
💐 bOOK A 1:1 ONBOARDING CALL
You’ll walkthrough the curriculum to build your custom sales plan within the first 1-2 weeks.
💐 Complete Your Sales Cadence Map
Once your map is done, you can submit ANYTHING – funnels, emails, launch plans, sales pages – and get personalized feedback every week.
💐 Unlock Weekly 1:1 Material Reviews
Fuck theory. You’ll spend the rest of the 6 months running your plan, collecting data and tweaking it with support.
💐 Implement, Iterate, and Sell
We meet twice a month to review strategy, workshop, troubleshoot and keep you moving forward.
💐 Join Group Coaching Calls
Get async Office Hours-style coaching in Slack from Ceels Lockley to ask about offers, pricing and more.
💐 offer strategy coaching
Co-create a monthly retrospective with Haley Francis-Halstead, using 5 days of post-coaching Slack support.
💐 MONTHLY LIVE GUIDED RETROS
Resurrected sales.
Real receipts.
BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀
If you’re either making a shit-ton of money at once or no money at all, you don’t have a sales strategy.
And you’re here to change that.
To create predictable income, freedom to create and confidence that sales are always happening, with or without a launch countdown.
- A 1:1 onboarding call to map your sales game plan
- Weekly 1:1 material reviews (copy, funnels, emails – all of it)
- 2x group coaching calls a month
- Slack support between calls
- Office hours with Ceels Lockley & Haley Francis-Halstead every month
- A curriculum you can finish in under a month, and use for the rest of the year
ya get:
6 PYMNTS of $500 ↓
8 PYMNTS of $375 ↓
When my own launch went sideways because I got banned from Meta, I kept making sales.
hey, i'm emelie!
- “How are people going to hear about my offer?!”
- “Where am I supposed to promote this shit?!”
- “IF I DON’T HIT MY SALES GOAL, I AM SO DEAD”
I closed the gap and exceeded it by $400.
Not because I pushed harder, but because I had a sales strategy that didn’t depend on a large audience, visibility or being chronically online. (Even though I am lol)
WE'VE DEFINITELY MET, BUT IN CASE YOU FORGOT...
That’s why I created Beyond the Launch – an implementation-focused program for folks who are tired of picking between launching highs and evergreen plateaus.
Create a sales plan to sell all your shit, all year-round – launch or nah.
Let's bury those doubts…
DO WE EVER? Bring whatcha got. BTL will help you figure out which offers still have a pulse, how they work together and how to sell them in a way that doesn’t fry your brain.
Not to mention you have monthly opportunities to get co-coaching from Offer Strategist, Ceels Lockley!
You determine your own pace, so this is up to you. I recommend taking 4-6 weeks going through the curriculum. But hell, you can take the whole 6 months.
If you take my recommendation, expect to spend ~1-2 hours a week between reviewing content, submitting materials and showing up for calls.
This is a low-lift, high-impact space without any busy work.
You’ll have a working sales system, a ton of assets reviewed, and a clear rhythm for how you sell.
Obvs.
But you can also choose to extend your enrollment if you want to keep implementing, scaling or simply need the accountability.
HELL NAH. This is for anyone who’s tired of their sales coming in random bursts and wants a system that works whether you’re launching, chilling or off the grid.
Nah. Take what you need, leave what ya don’t.
We have two (2) monthly calls on a Friday – the first at @ 9 am PST / 11 am CST / 12 pm EST, and the other @ 7 pm PST / 9 pm CST / 10 pm EST.
All calls are recorded and materials can be submitted on your time.
You can use your weekly material reviews for ANYTHING related to the program.
Sales pages, messaging strategy, links to forms, newsletters… anything marketing/sales related. And if you’re unsure, just ask.
Most of the time, the answer is YES.
Hey you. If you were in Stand Up Copy, this is LITERALLY your next step. I designed this for you.
It’s exclusively for past clients & students, built directly off the back of what you learned working with me prior.
If we worked together 1:1, this will still be applicable to you as well!
Let’s not lose the traction and momentum you worked so hard for
You don’t need to launch more, add more offers or push harder to land the consistent income you’re after.
You need a sales strategy that can flex with life – one you can trust through slow seasons, big pivots and real life shit.
THAT is what we build inside Beyond the Launch.
Join BTL!
If your income takes a hit every time a launch ends, you need a sales
If your income takes a hit every time a launch ends, you need a sales
strategy
