Keep selling, even when you’re not launching
Create a sales cadence that keeps sales steady and momentum building — launch or nah
Because launching shouldn’t be the only time your business rises from the dead.
6-Month Group Program
bury the feast-or-famine cycle ↓
(for veterans only)
Why are you always launching?
I have to ask...
Launching grows your audience, creates momentum and gifts us with the loving grace of cash injections.
So ya do it. A LOT.
"uh, to make sales, emelie. duh."
And ya get comfy with launching, relying on isolated launches to maintain cashflow.
Your whole business revolves around:
You cater soooo much to them, and if the launch underperforms Well, you’re fucked.
Obviously you have other things to sell, it’s just a matter of WHEN. And HOW.
You were taught to launch hard, then chill and let your content breathe so you're not confusing or driving away your audience. But it's also assumed everything will go according to plan, which isn't realistic.
Maybe you coast on payment plans… if everything goes perfectly. (How often does that happen?)
It’s exhausting swinging between launch sprints and evergreen plateaus.
You know you should be “always selling,” but how do you actually make that happen without losing steam?
Launches
THE SLOW SUMMER
the holidays
… right between camp ending & school not starting yet (IYKYK)…
(for veterans only)
6-Month Group Program
will guide you from just “getting by” between your launches to always selling
BEYOND
THE LAUNCH
get your immortal sales strategy ↓
Create a sales cadence that keeps sales steady and momentum building
You shouldn't have to launch every mother truckin' month to meet your sales goals. If you've ever finished up a launch and were left wondering, "What now?" – THIS IS WHAT.
Let’s make your sales system as strong as your copy so you can have predictable income, freedom to create and confidence that sales are always happening – with or without a launch countdown.
How we turn your dusty sales habits into a year-round profit machine ↓
(Simple, bite-size curriculum)
Uncover what’s working (and what’s long dead) in your offer suite, content strategy and revenue forecast so you can sell on purpose.
🪦 GROUNDWORK
Track leads, follow up without being creepy and resurrect your audience so your sales don’t flatline between launches.
💀 REPS
Set up the systems that catch buyers year-round – think waitlists, newsletters, automations and nurture to haunt their inbox into conversion.
⚰️ Infrastructure
Analyze, adjust and keep your sales moving (even when the vibe is off), so your business doesn’t ghost your bank account.
👻 TRACTION
resurrect my strategy ↓
G
R
I
T
G
R
I
T
Gaw, I hate long lessons and endless modules…
Not only do I NOT want to record them, but that’s not where your TrAnSfOrMaTiOn happens. We create your plan within the first module and hit the ground running on implementation and iteration.
Together, we’ll dig it up and build a system that keeps selling, even when you're resting in peace.
You’ll build a sales plan that survives slow seasons, bad moods and algorithm ghosts.
Everyone comes in with their own nuances and context, so we’ll decide how to best use BTL for yours.
💐 bOOK A 1:1 ONBOARDING CALL
You’ll walkthrough the bite-size curriculum to build your custom sales plan within the first 1-2 weeks.
💐 Complete Your Sales Cadence Map
Once your map is done, you can submit ANYTHING – funnels, emails, launch plans, sales pages – and get personalized feedback every week.
💐 Unlock Weekly 1:1 Material Reviews
Fuck theory. You’ll spend the rest of the 6 months running your plan, collecting data and tweaking it with support.
💐 Implement, Iterate, and Sell
You have rotating office hours with Ceels Lockley (Offer Strategist) and Haley Francis-Halstead (Launch Strategist) every 6 weeks.
💐 Get Support from Co-Coaches
We meet twice a month to review strategy, workshop, troubleshoot and keep you moving forward.
💐 Join Group Coaching Calls
Resurrected sales.
Real receipts.
BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀 BEYOND THE LAUNCH 💀
If you’re riding payment plans from launch-to-launch, it’s because you don’t have a sales strategy. You’re exhausted, swinging between launch sprints and evergreen plateaus.
You’re here to change that.
To create predictable income, freedom to create and confidence that sales are always happening, with or without a launch countdown.
- A 1:1 onboarding call to map your sales game plan
- Weekly 1:1 material reviews (copy, funnels, emails – all of it)
- 2x group coaching calls a month
- Slack support between calls
- Office hours with Ceels Lockley & Haley Francis-Halstead, rotating every 6 weeks
- A curriculum you can finish in under a month, and use for the rest of the year
ya get:
6 PYMNTS of $500 ↓
8 PYMNTS of $375 ↓
Every “expert” out there will tell you to keep selling – just not
hey, i'm emelie!
Not right after a launch.
Not while nurturing.
Not too soon.
Not too often.
Cool, cool, cool. So... when?
When my own launch plan went sideways because I got banned from Meta, I kept making sales.
Not because I pushed harder, but because I had a sales strategy that didn’t depend on a large audience, visibility or being chronically online.
That’s why I created Beyond the Launch – an implementation-focused program for folks who are tired of picking between launching highs and evergreen plateaus.
Create a sales cadence that keeps sales steady and momentum building, launch or nah.
"like that"
WE'VE DEFINITELY MET, BUT IN CASE YOU FORGOT...
I built this program the hard way: by needing it first.
Let's bury those doubts…
DO WE EVER? Bring whatcha got. BTL will help you figure out which offers still have a pulse, how they work together and how to sell them in a way that doesn’t fry your brain.
Not to mention you have four (4) opportunities to get co-coaching from Offer Strategist, Ceels Lockley!
You determine your own pace, so this is up to you. I recommend taking 4-6 weeks going through the curriculum. But hell, you can take the whole 6 months.
If you take my recommendation, expect to spend ~1-2 hours a week between reviewing content, submitting materials and showing up for calls.
This is a low-lift, high-impact space – no busy work.
You’ll have a working sales system, a ton of assets reviewed, and a clear rhythm for how you sell.
Obvs.
But you can also choose to extend your enrollment if you want to keep implementing, scaling or simply need the accountability.
HELL NAH. This is for anyone who’s tired of their sales coming in random bursts and wants a system that works whether you’re launching, chilling or off the grid.
Nah. Take what you need, leave what ya don’t.
We have two (2) monthly calls on a Friday – the first at @ 9 am PST / 11 am CST / 12 pm EST, and the other @ 7 pm PST / 9 pm CST / 10 pm EST.
All calls are recorded and materials can be submitted on your time.
You can use your weekly material reviews for ANYTHING related to the program.
Sales pages, messaging strategy, links to forms, newsletters… anything marketing/sales related. And if you’re unsure, just ask.
Most of the time, the answer is YES.
Hey you. If you were in Stand Up Copy, this is LITERALLY your next step. I designed this for you.
It’s exclusively for past clients & students, built directly off the back of what you learned working with me prior.
If we worked together 1:1, this will still be applicable to you as well!
Let’s not lose the traction and momentum you worked so hard for
You don’t need to launch more, add more offers or push harder to land the consistent income you’re after. You need a sales strategy that can flex with life – one you can trust through slow seasons, big pivots and real life shit.
THAT is what we build inside Beyond the Launch.
Join BTL!
If your strategy dies every time a launch ends, it’s time to build one that
If your strategy dies every time a launch ends, it’s time to build one that
DOESN'T
