Emelie Sanders

Speaker, strategist, and Head Honcho of Pass the Queso

(And sure, a speaker page should be written in third person, but f-it! We all know I’m the one writing it anyway.)

Let’s collab →

Now booking in-person speaking events

I've had internet fights over this one…

(Lies, I’ve had lots of internet fights)

You've been fed myths through a feeding tube since your business was born: Go wider! Bigger! LOUDER! Hit 100k followers. Triple your list size!

I built Pass the Queso on the opposite strategy: high conversion, high retention, and lots of personality.

Create a sales plan to sell all your shit, all year-round – launch or nah.

Obviously, it worked!

→ I keep waitlists a mile long
→ My programs pre-fill themselves with fewer than 1,000 subscribers
→ Our lifetime customer value is 2x the industry standard

And not to brag, but uh… our margins would make ya cream your pants.

Through PTQ, I’ve built programs, products and workshops that help folks sell with words they wrote, skills they own, and copy they don’t have to keep paying for.

RETENTION > REACH

CONVERSION > VOLUME

Now, I show founders how to build brands that convert better, retain longer, and sell like popsicles at the gates of hell.

Keynotes

All talks are customized to your event or initiative.

Let’s make some noise →

Topics they beg me to never shut up about…

Scaling is a Lie

98% of founders have no business even thinking about scaling right now. You finally hit the number everyone said would change everything, aaaand now they’re screaming at you to scale. This keynote is about taking a beat, auditing what got you here, and simplifying your business so it’s ready for whatever-the-hell you want to do next — scaling or nah.

Thinking Outside the ~~Box~~ Screen

You ever look around and go, "shit, it feels like everyone is just playing house?" Most online business owners built their entire strategy from what they've seen work for someone else within a 6-inch app on their phone. This keynote will challenge you to expand your business literacy and push you to stop playing business and run one.

Taking Off the Meatsuit

When service providers plateau, they’re told to start creating courses. But the problem is building a brand whose sole job is to become the meatsuit of your clients. What would it look like to be hired for your own identity instead?

Virtual Workshops

Bring me into your mastermind, membership, or program to lead a hands-on training. Custom workshops are also available – just give a holler.

Close Your Damn Leads

Somewhere in your phone, your DMs, and your memory is a list of people who could buy from you.

Let’s track ‘em down and close ‘em!

In this workshop, we'll identify 10 real prospects, talk outreach, and build a follow-up game you'll actually stick to. You'll leave with a tracker and the audacity to use it.

Skipping Freebies with Productized Newsletters

If you have a lot of freebies, it’s because you don’t have ONE that works well. A good freebie takes a lot of time and tons of reps before getting it right.

In this training, you'll learn how to treat your newsletter like a product and grow your audience without freebie-bribing. Nobody wants to join your newsletter for "tips & tricks" – but I'll show you what they DO want...

Be Different, Not Better

Nobody will remember you by your offer promises, case studies, or results.

You have to be different, not better than your competition. Leaning into getting results as your differentiator is a race to the bottom.

Ditch the hot takes and figure out what you uniquely have to say, why the fuck it matters, and how to package that up for a stronger brand – not just a louder one.