Next cohorT: April 7th 2025
Sales copy done fast – not half-assed
The complete sales copy system for creators who’d rather tackle ANYTHING ELSE than their pre-launch copy.
6-WEEK GROUP PROGRAM
LOL. ME.
You know what you should say…
Funny how categorizing your Quickbooks transactions becomes FASCINATING when there's sales copy to write.
Pre-Launch You has approximately 18,374 things on your plate, and somehow "write sales copy" keeps slipping to tomorrow's list.
And the next day's list.
And the next...
You know your offer inside and out. You could talk about it for HOURS on your client calls. But the moment you sit down to write?
Getting it out of your head is the hard part.
Knock out your sales copy without getting knocked on your ass
ERROR 404: WORDS NOT FOUND
Getting the words from your brain to the screen shouldn't be this hard. But when every sentence comes with a side of second-guessing and every paragraph feels incomplete... yeah.
Launch day starts feeling real close,
reeeeeeal quick.
12 4 spots left!
STAND UP COPY
6-WEEK GROUP PROGRAM
SAVE MY ASS!
You'll get a complete system for writing your sales copy in half the time – without sacrificing conversion.
And no, I’m not going to make you do a billion market research calls or FiNd yOuR aUtHeNTiC vOiCe with a 15-page workbook. (You’re welcome btw)
You’ll take your offer through to write a messaging cheatsheet, one-liner, sales page and up to eight (8) launch emails.
We’ll create your messaging strategy, and build out your sales copy system so copywriting becomes the 20% effort that creates 80% of your results.
Next cohort begins April 7th, 2025
Most marketers and copywriters are going to push you to be “cLeAr, nOt CuTe”
It’s lazy and I’m over it. Most folks just suck at being both because they’re trying to do both in tandem.
Here’s how I’ll help ya do it all...
Messaging
Copy are the words in your content. We gotta take a step back and create your messaging strategy, which pre-determines and focuses WHAT you say. This creates relevancy.
Brand Voice
I have my students write their copy super unsexy-like, real naked and kinda boring. Because THEN, we can layer on your personality and make your copy worth reading! Entertaining and relatable copy captures & converts attention.
Sales Copywriting
You can have focused copy, a good personality and still not convert. It happens all the time, which is why we need to understand what’s going on behind-the-scenes of a buying decision and fold sales strategy into your copy.
I'm not lazy!
WE ALREADY GET THIS SHIT DONE FAST,
AND AI HELPS
While totally optional, our new AI additions make it possible to tackle your copy a LOT faster. If you’re anti-AI, I’d skedaddle because we’re hot for it here.
Might sound like a tall order, but in Stand Up Copy, you’ll learn to write sales copy in half the time – without sacrificing conversion.
🎙️ I’ve already shredded the 15-Page Google Messaging Bibles and created a 7-line cheatsheet approach to messaging…
🎙️ I’ve already created a one-page guide to Brand Voice Guide to copy + paste your voice everywhere…
🎙️ I’ve already made a system to quickly write pitches, sales pages and emails pulled directly from your messaging cheatsheet…
And AI will continue to cut this time down faster. Here’s what I added to Stand Up Copy:
- CustomGPT to help you complete the Messaging Cheatsheet framework – for you talk-it-out girlies
- Training on feeding content samples to AI so it can complete your Brand Voice Guide for you
- Wireframes for you to give AI, along with your Messaging Cheatsheet and finalized Brand Voice Guide
- Organization and workflow tips so your AI prompts, copy and resources aren’t floating around in your Google Drive or Notion
ALWAYS
NEW!
+
...And other shtuff.
There are a billion things you gotta get done to sell an offer, and the copywriting tasks alone are HELLA HEAVY to carry around with you. Stand Up Copy will lighten the load, build your sales copy self-confidence and give you what you need to rinse & repeat.
Let's gooooo
case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies •
Writing your sales copy should be the 20% that does 80% of the work—
does yours?
“Our booking rate has increased to 92%"
Cheryl was rockin' a generic list of services. No clear positioning, or real messaging. Selling SERIOUSLY felt like an uphill battle.
Now, every offer has messaging and sales copy that makes selling (and even booking out!) stupid-easy.
Cheryl says:
"People now message me or fill out our inquiry form saying, 'I feel like you’re speaking right to me. This is exactly where I’m at.'"
"Stand Up Copy opened my world to marketing in different ways.
The process of identifying your messaging and then layering it in has translated into pretty much any piece of copy that I write."
CHERYL FLORIS
Cursus tincidunt lacus quam ut lacinia dis tempor augue id.
Lorem ipsum odor amet, consectetuer adipiscing elit. Nunc mattis senectus lectus per ante hendrerit est a torquent. Tristique aptent velit at; pharetra ante vulputate imperdiet ullamcorper.
**Est sagittis sem commodo sit pellentesque commodo suspendisse vivamus.**
At varius varius gravida faucibus tempus malesuada. Pretium porta consectetur leo iaculis mattis nec parturient venenatis.
Diam mollis proin erat pretium vestibulum inceptos cras odio.
Ultricies malesuada magnis molestie pellentesque scelerisque; turpis ut sodales.
name of person
Cursus tincidunt lacus quam ut lacinia dis tempor augue id.
Lorem ipsum odor amet, consectetuer adipiscing elit. Nunc mattis senectus lectus per ante hendrerit est a torquent. Tristique aptent velit at; pharetra ante vulputate imperdiet ullamcorper.
**Est sagittis sem commodo sit pellentesque commodo suspendisse vivamus.**
At varius varius gravida faucibus tempus malesuada. Pretium porta consectetur leo iaculis mattis nec parturient venenatis.
Diam mollis proin erat pretium vestibulum inceptos cras odio.
Ultricies malesuada magnis molestie pellentesque scelerisque; turpis ut sodales.
name of person
Stats are hot
8 hours
and they do not lie
30 mins
7+
Average time
students take to
write ALL of their
launch copy
Average time
students take to
create their
messaging
Avg increase of
enrollments/clients in students’ next campaign
*Data gathered from 6 cohorts of onboarding, submission and offboarding forms
Respect to our Stand Up Copy veterans ⤵︎
I’m the face of “she has a great personality,” which is better for copywriting than dating.
hey, i'm emelie!
As a sales copy strategist, I teach you to write copy that converts and sounds like you. That way, you can bring leads home to meet your mama for every major holiday.
(Can’t help you with the “so when ya gonna have kids?” interrogation, though…)
Through 9 years of copywriting, I’ve seen (time & time again) that you’re the best person to write your own copy.
Regardless of what you sell — you sell words! MY job is to equip you to nail the words each time and make it stupid-easy to write them.
Let’s getcha laid booked!
(burn!)
I can knock out FAQs fast too – time me!
Everyone moves through the program together and at the same pace. It’s a more intensive-styled program, so you have a single project per week.
After analyzing the last 6 cohorts, we’ve found it takes an average of 8.2 hrs for our students to write all of their sales copy through Stand Up Copy.
(That’s pretty damn fast)
All launch copy is sales copy, but not all sales copy is for launching.
All that to say: no biggie, dude. We’re writing sales copy that can be used to SELL in any style you so desire. We’ve had students who launch, students who don’t and students who have a mash-up.
Nope! A free account will work just fine.
Each week, we’re all working on the same project. Each Wednesday, you submit the appropriate project and I get my hands ALL OVER IT.
I’ll make comments, add suggestions and make a customized Loom video to walk through it for you. This format gives everyone over 6 hrs of my full attention each, and also satisifies multiple learning styles!
You need to bring a completed offer through Stand Up Copy. It can be brand spankin’ new or something you haven’t sold before, but it must exist.
We do NOT work on offer development.
Our Copy Workshops are every other Wednesday @ 9 am PST / 11 am CST / 12 pm EST, and we have a bonus guest training as well.
For the April 2025 cohort, those dates are: 4/9, 4/23, 5/7, 5/14
Replays are always available.
No more hemming and hawing over what goes in each piece of sales content
Stand Up Copy will lighten the load, build your sales copy self-confidence and give you what you need to rinse & repeat.
Enroll me!
"After I solidified my messaging, I put the cherry on top with my brand positioning and as soon as I mapped that out - I rewrote ALL of my copy in 1 weekend. I'm showing up so much more confidently + honestly online and my audience is feeling it."
- JOYCE, Web designer
"I have my full sales page ready, and I've already been using it in my evergreen warm up emails.
I also have ALL my launch emails DONE, also ready to pull for content. AND it was SO fast. I cannot believe how fast it was!"
- Eugenia, Creative Director
"There's so many options out there that make you sound like everyone else. This program actually gave me information on why I'm doing these things, how I'm curating the experience for my people, and how to effectively make a sale!"
- Alissa, Pilates Instructor
