Next cohorT: SEPTEMBER 2025
Sales copy done fast – not half-assed
You already know how to sell – you’re just tired of pulling sales emails out of your ass, writing as-you-go and never knowing if it’s going to hit.
6-WEEK GROUP PROGRAM
LOL, iT'S ME
When you sell shit online, you gotta get the words right
You know your offer inside and out. Dude, you send 8-min voice notes to your biz besties about it.
But the moment you sit down to write:
Lemme show ya how to nail them, today and every damn day
(assuming you want folks to buy)
Knock out your sales copy without getting knocked on your ass
ERROR 404: WORDS NOT FOUND
Suddenly, sorting out your Quickbooks feels like a more productive use of time and “write sales copy” keeps slipping to tomorrow’s list.
And then, the next day’s list…
And the next…
Every sentence comes with a side of second-guessing and every paragraph feels incomplete. This sales copy system is for folks who want it all: structure, speed, strategy and SALES!
12 4 spots left!
STAND UP COPY
6-WEEK GROUP PROGRAM
SAVE MY ASS!
You'll get a complete system for writing your sales copy in half the time – without sacrificing conversion.
And no, I’m not going to make you do a billion market research calls or FiNd yOuR aUtHeNTiC vOiCe with a 15-page workbook. (You’re welcome btw)
You’ll pick ONE offer to take through our 6 weeks together, and write all the sales assets you need to sell it.
We’ll create your messaging strategy, and build out your sales copy system so copywriting becomes the 20% effort that creates 80% of your results.
Next cohort begins September 2025
Wa-wa-wait… what’s a sales copy system?
I know your brain is tweakin’ out – lemme explain:
Each week in SUC builds on the last, and everyone goes through it at the same pace.
We start with creating a Messaging Cheatsheet for your offer, which tells you exactly what to say when you talk or write about your offer.
Then we create your Brand Voice Guide, so you don’t sound like you’re putting on a #GirlBoss meatsuit every time you write.
These pieces plug into a Notion-based repeatable system that works whether you’re launching or evergreen-ing.
You’ll use the wireframes and tools to write your sales page and emails – in half the time it’s ever taken you before.
I swear on Pedro Pascal.
Messaging
Before writing a single sentence about your offer, we gotta figure out what you’re even SAYING. We take a beat to create your messaging strategy so you have talking points – it makes writing easy.
Brand Voice
There’s so much boring shit out there, and I refuse for anyone to get beige-blob vibes from your copy. Your brand voice isn’t a conceptual vibe, it’s something we can document and use to grab attention!
Sales Copywriting
We’ll get into the brain of someone making a buying decision, and you’ll learn how to fold that into your copy with psychological triggers. I’ll show you how this can look across various selling styles without being a slimeball.
I'm not lazy!
(Shoutout to my visual learners)
If that confused the hell out of ya – here’s a video!
WE ALREADY GET THIS SHIT DONE FAST,
AND AI HELPS
While totally optional, our new AI additions make it possible to tackle your copy a LOT faster. If you’re anti-AI, I’d skedaddle because we’re hot for it here. You’ll get my exact workflows, prompts and use cases for each tool!
Might sound like a tall order, but in Stand Up Copy, you’ll learn to write sales copy in half the time – without sacrificing conversion.
🎙️ I’ve already shredded the 15-Page Google Messaging Bibles and created a 7-line cheatsheet approach to messaging…
🎙️ I’ve already created a one-page guide to Brand Voice Guide to copy + paste your voice everywhere…
🎙️ I’ve already made a system to quickly write pitches, sales pages and emails pulled directly from your messaging cheatsheet…
And AI will continue to cut this time down faster. Here’s what I added to Stand Up Copy:
ALWAYS
NEW!
+
...And other shtuff.
There are a billion things you gotta get done to sell an offer, and the copywriting tasks alone are HELLA HEAVY to carry around with you. Stand Up Copy will lighten the load, build your sales copy self-confidence and give you what you need to rinse & repeat.
Let's gooooo
case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies •
Writing your sales copy should be the 20% that does 80% of the work—
does yours?
“Our booking rate has increased to 92%"
Cheryl was rockin' a generic list of services. No clear positioning, or real messaging. Selling SERIOUSLY felt like an uphill battle.
Now, every offer has messaging and sales copy that makes selling (and even booking out!) stupid-easy.
Cheryl says:
"People now message me or fill out our inquiry form saying, 'I feel like you’re speaking right to me. This is exactly where I’m at.'"
"Stand Up Copy opened my world to marketing in different ways.
The process of identifying your messaging and then layering it in has translated into pretty much any piece of copy that I write."
CHERYL FLORIS
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name of person
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name of person
Stats are hot
8 hours
and they do not lie
30 mins
7+
Average time
students take to
write ALL of their
launch copy
Average time
students take to
create their
messaging
Avg increase of
enrollments/clients in students’ next campaign
*Data gathered from 6 cohorts of onboarding, submission and offboarding forms
Respect to our Stand Up Copy veterans ⤵︎
Too many folks put launches on hold because they dread writing their own sales copy.
hey, i'm emelie!
Everyone’s just making it up as-they-go, spending MONTHS "trying to write better."
You don’t need to become a better writer, you need a better system.
I built Stand Up Copy because none of y’all have time to be your own full-time copywriter – especially not service providers taking care of clients DAILY, or anyone with little humans.
After 9 years in copywriting, I created a messaging framework that takes students from 8+ hours on a single email to knocking out all their sales assets in just DAYS.
You belong in front of the fridge at midnight, not staring down your sales page draft!
I can knock out FAQs fast too – time me!
Everyone moves through the program together and at the same pace. It’s a more intensive-styled program, so you have a single project per week.
After analyzing the last 6 cohorts, we’ve found it takes an average of 8.2 hrs for our students to write all of their sales copy through Stand Up Copy.
(That’s pretty damn fast)
All launch copy is sales copy, but not all sales copy is for launching.
All that to say: no biggie, dude. We’re writing sales copy that can be used to SELL in any style you so desire. We’ve had students who launch, students who don’t and students who have a mash-up.
Nope! A free account will work just fine.
Each week, we’re all working on the same project. Each Wednesday, you submit the appropriate project and I get my hands ALL OVER IT.
I’ll make comments, add suggestions and make a customized Loom video to walk through it for you. This format gives everyone over 6 hrs of my full attention each, and also satisifies multiple learning styles!
You need to bring a completed offer through Stand Up Copy. It can be brand spankin’ new or something you haven’t sold before, but it must exist.
We do NOT work on offer development.
Our Copy Workshops are every other Wednesday @ 9 am PST / 11 am CST / 12 pm EST, and we have a bonus guest training as well.
For the September 2025 cohort, those dates are: 9/10, 9/24, 10/1, 10/15
Replays are always available.
No more hemming and hawing over what goes in each piece of sales content
Stand Up Copy will lighten the load, build your sales copy self-confidence and give you what you need to rinse & repeat.
