Sales copy done fast – not half-assed
You already know how to sell – you’re just tired of pulling sales emails out of your ass, writing as-you-go and never knowing if it’s going to hit.
Sales Copy system
LOL, iT'S ME
When you sell shit online, you gotta get the words right
You know your offer inside and out. Dude, you send 8-min voice notes to your biz besties about it.
But the moment you sit down to write:
Lemme show ya how to nail them, today and every damn day
(assuming you want folks to buy)
Knock out your sales copy without getting knocked on your ass
ERROR 404: WORDS NOT FOUND
Suddenly, sorting out your Quickbooks feels like a more productive use of time and “write sales copy” keeps slipping to tomorrow’s list.
And then, the next day’s list…
And the next…
Every sentence comes with a side of second-guessing and every paragraph feels incomplete. This sales copy system is for folks who want it all: structure, speed, strategy and SALES!
STAND UP COPY
Sales Copy System
SAVE MY ASS!
You'll get a complete system for writing your sales copy in half the time – without sacrificing conversion.
And no, I’m not going to make you do a billion market research calls or FiNd yOuR aUtHeNTiC vOiCe with a 15-page workbook. (You’re welcome btw)
You’ll take your offer through to create a messaging strategy, pitch, offer description, sales page and sales emails for your next campaign.
We’ll create your messaging strategy, and build out your sales copy system so copywriting becomes the 20% effort that creates 80% of your results.
Use it again & again!
Wa-wa-wait… what’s a sales copy system?
I know your brain is tweakin’ out – lemme explain:
Each part of the Stand Up Copy System builds on itself.
We start with creating a Messaging Cheatsheet for your offer, which tells you exactly what to say when you talk or write about your offer.
Then we create your Brand Voice Guide, so you don’t sound like you’re putting on a #GirlBoss meatsuit every time you write.
This plugs into a Google Doc-based system that work whether you’re launching or evergreen-ing.
You’ll use the wireframes and tools to write your sales page and emails – in half the time it’s ever taken you before.
I swear on Pedro Pascal.
Messaging
Before writing a single sentence about your offer, we gotta figure out what you’re even SAYING. We take a beat to create your messaging strategy so you have talking points – it makes writing easy.
Brand Voice
There’s so much boring shit out there, and I refuse for anyone to get beige-blob vibes from your copy. Your brand voice isn’t a conceptual vibe, it’s something we can document and use to grab attention!
Faux Offer Sample
I want you to see the process and strategies in-action, which is why you’ll see a pretend offer (Badge of Honor) also go through the full system. If you have an asset to write, there’s one already done for Badge of Honor!
Obvs I need this
(Shoutout to my visual learners)
If that confused the hell out of ya – here’s a video!
case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies • case studies •
Writing your sales copy should be the 20% that does 80% of the work—
does yours?
“Our booking rate has increased to 92%"
Cheryl was rockin' a generic list of services. No clear positioning, or real messaging. Selling SERIOUSLY felt like an uphill battle.
Now, every offer has messaging and sales copy that makes selling (and even booking out!) stupid-easy.
Cheryl says:
"People now message me or fill out our inquiry form saying, 'I feel like you’re speaking right to me. This is exactly where I’m at.'"
"Stand Up Copy opened my world to marketing in different ways.
The process of identifying your messaging and then layering it in has translated into pretty much any piece of copy that I write."
CHERYL FLORIS
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name of person
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name of person
Stats are hot
8 hours
and they do not lie
30 mins
7+
Average time
students take to
write ALL of their
launch copy
Average time
students take to
create their
messaging
Avg increase of
enrollments/clients in students’ next campaign
*Data gathered from 3 years of forms & data collection
Respect to our Stand Up Copy veterans ⤵︎
Too many folks put selling on hold because they dread writing their own sales copy.
hey, i'm emelie!
Everyone’s just making it up as-they-go, spending MONTHS "trying to write better."
You don’t need to become a better writer, you need a better system.
I built Stand Up Copy because none of y’all have time to be your own full-time copywriter – especially not service providers taking care of clients DAILY.
After 9 years in copywriting, I created a messaging framework that takes students from 8+ hours on a single email to knocking out all their sales assets in just DAYS.
You belong in front of the fridge at midnight, not staring down your sales page draft!
I can knock out FAQs fast too – time me!
Everyone moves at their own pace, but we have a suggested schedule:
- Week 1: Messaging
- Week 2: Offer Pitch & Description
- Week 3: Sales Page
- Week 4: Sales Page
- Week 5: Sales Emails
- Week 6: Sales Emails
After analyzing the last 3 years of student work, we’ve found it takes an average of 8.2 hrs for our students to write all of their sales copy through Stand Up Copy.
(That’s pretty damn fast)
All launch copy is sales copy, but not all sales copy is for launching.
We’re writing sales copy that can be used to SELL in any style you so desire. We’ve had students who launch, students who don’t and students who have a mash-up.
All that to say: we will write sales copy for evergreen offers AND non-evergreen offers. Regardless of how you sell, this is where you’ll learn how to get the words right.
Folks have used SUC to help clarify and refine their offers, but the system is designed to take a completed offer all the way through.
It can be brand spankin’ new or something you haven’t sold before, but it must exist.
This does NOT include 1:1 time or support.
If you'd like to add-on one (1) 1:1 call, you can add a 90-min call at the checkout for an additional $750 USD. (These are limited and subject to be available or unavailable at any time)
No more hemming and hawing over what goes in each piece of sales content
There are a billion things you gotta get done to sell an offer, and the copywriting tasks alone are HELLA HEAVY to carry around with you.
Stand Up Copy will lighten the load, build your sales copy self-confidence and give you what you need to rinse & repeat.
Get started!
"After I solidified my messaging, I put the cherry on top with my brand positioning and as soon as I mapped that out - I rewrote ALL of my copy in 1 weekend. I'm showing up so much more confidently + honestly online and my audience is feeling it."
- JOYCE, Web designer
"I have my full sales page ready, and I've already been using it in my evergreen warm up emails.
I also have ALL my launch emails DONE, also ready to pull for content. AND it was SO fast. I cannot believe how fast it was!"
- Eugenia, Creative Director
