Geez, talk about the least nuanced
marketing advice like… EVER
Years as
Mrs. Steal-Yo-Voice
(Or, Copywriting)
Sales Pages Rescued from “LeVeL uP!” Copy
Emails Written to Bring in Lols & Cash-Money
Maybe a gal should offer to buy ya dinner first… how about tex-mex?
Humor makes us human and helps us connect with others, which is the underlying foundation of brand building – and sales!
And everyone is funny. (Yes, even you “chronically un-funny.”)
Humor ≠ comedy.
It’s the trickiest myth I address on a DAILY basis. When we think about humor, we picture BIG personality extroverts on stage with witty comebacks and jabs.
But humor is simply having a mindset of levity. (Read this blog post about the difference between levity, humor and comedy.)
Everyone has their own kind of funny and when you bring it into your brand, you’ll:
🎙️ Charm & disarm your way to profit & authority.
🎙️ Easily write copy that sounds like you.
🎙️ Stack yes’s with a stickier brand.
It’s not just about making people laugh – it’s about making them listen, connect, and uh – yeah, open their wallets.
Instead, I’m going to teach you to navigate your brand with levity and flex your humor throughout your copy.
So no, I don’t expect you to be fall-down funny. I want you to embrace your natural tendency towards levity and make some bank.
Easy is my zodiac sign. My middle name. My enneagram.
After 7 years of writing for literally-anyone-with-something-to-sell and making their copy instantly recognizable – “ohmygod, I wouldn’t be at this workshop if it weren’t for that ONE email!” – I realized maybe this ISN’T what I should be doing.
Hear me out. It was never my idea to teach copywriting.
My entire entrepreneurial ~jOuRnEy~ started with a clothing company. And have you seen how I dress?
I sold it and took a chance on business coaching when my peers wanted to know how I did it. And by “it,” I mean putting together my first digital products and email list, selling spreadsheet downloads and anything else I pulled out of my ass.
After the students became the masters, they came back to sell their own coaching services… but they didn’t know what to say. Lucky for them, I always know what to say.
*Business coaching exits left stage, marketing services enters stage right.*
So I wrote sales pages and email funnels and messaging guides–oh my!
Head Honcho of Pass the Queso, and Humor Copy Coach
WARNING: I considered writing this in 3rd person so I didn’t sound conceited. I also considered ghost writing as a man so nobody would skip a beat, but HERE I GO.
Next up: An on-the-spot Marketing Director position with a business coach in the culinary space. I spent every Q4 launch planning and the rest of the year implementing each campaign.
I quickly realized I kick ass at copy + pasting people’s voices, writing copy that converts, and I started fighting the urge to half-ass any non-copy projects. #sorrynotsorry
So after bitchin’ about my pattern of starting multiple businesses only to make a butt-ton of sales and feel completely unfulfilled – my mentor called me out.
She told me that my copy was KILLER. And everything else I did was… meh. I’m paraphrasing, but she was right! I could sell actual 💩 with my emails.
(So if your offer is literal dog sh*t, we could probably still work together. Just saying.)
At least, that’s what they say. I should request proof.
I’ve seen firsthand that you’re the best person to write your own copy. And my co-creation approach helps you learn those skills and try ‘em on in a safe place.
let's level up!
jk, i'd never
say that.
write copy. make money.
#girlboss
I'm known for poking fun at
We’ve celebrated, cried,
and worked through
tough sh*t over margs
and queso here.
Kinda.
This is Delfina. We’ve been regulars at her restaurant
for 2 decades. (And yes, that margarita flight goes HAARRDDD.)
It’s my second home, or “Third Place” – a term referring to
where folks spend time between home and work.
I want your brand to be a Third Place for your clients.
(You decide if they’re fun or not.)
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