I’ve seen (time & time again) that you are the best person to write your own copy…
(and try ‘em on in a safe space)
Learn conversion copywriting skills to sell your sh*t
Years as
Mrs. Steal-Yo-Voice
(Or, Copywriting)
Sales Pages Rescued from “LeVeL uP!” Copy
Emails Written to Bring in Lols & Cash-Money
Why I’m qualified to help you take off your starched business pants before writing:
Maybe a gal should offer to buy ya dinner first… how about tex-mex?
Writing your copy should feel as easy as
bantering over margs & queso
with your best bud.
But it doesn’t always feel that way.
It should be engaging for you both.
It should flow easily.
And it should make ya tons of friends money.
Ultimately, your mom was right – using your personality will make people like you, and give you money after reading your copy.
(Well, she kinda said that.)
But you need structure, congruency, and a few copywriting skills to make all that happen.
Would ya pass the queso?
Thanks, @First Name.
(Yeah, yeah. This won't autofill your name, but maybe we'll get there soon with AI and all...)
I’ll show you how to keep copywriting stupid-easy and make money by being yourself so you can:
→ Ditch template dependency & gouge-out-your-eyeballs copywriting.
→ Make your voice be HEARD, then make it scalable.
→ Write copy that converts and sounds like you.
I'm
Emelie Sanders
Easy is my zodiac sign. My middle name. My enneagram.
After 7 years of writing for literally-anyone-with-something-to-sell and making their copy instantly recognizable – “ohmygod, I wouldn’t be at this workshop if it weren’t for that ONE email!” – I realized maybe this ISN’T what I should be doing.
Hear me out. It was never my idea to teach copywriting.
My entire entrepreneurial ~jOuRnEy~ started with a clothing company. And have you seen how I dress?
I sold it and took a chance on business coaching when my peers wanted to know how I did it. And by “it,” I mean putting together my first digital products and email list, selling spreadsheet downloads and anything else I pulled out of my ass.
After the students became the masters, they came back to sell their own coaching services… but they didn’t know what to say. Lucky for them, I always know what to say.
*Business coaching exits left stage, marketing services enters stage right.*
So I wrote sales pages and email funnels and messaging guides–oh my!
sasshole
Copywriting Mentor
for CREATIVES
WARNING: I considered writing this in 3rd person so I didn’t sound conceited. I also considered ghost writing as a man so nobody would skip a beat, but HERE I GO.
Then I made my first $30k+ launch from email marketing.
Next up: An on-the-spot Marketing Director position with a business coach in the culinary space. I spent every Q4 launch planning and the rest of the year implementing each campaign.
I’ve launched and maintained yuuuuge email lists, designed email campaigns that brought in a lot of LOLs and cash-money, then consulted with others to do the same.
I quickly realized I kick ass at copy + pasting people’s voices, writing copy that converts, and I started fighting the urge to half-ass any non-copy projects. #sorrynotsorry
So after bitchin’ about my pattern of starting multiple businesses only to make a butt-ton of sales and feel completely unfulfilled – my mentor called me out.
She told me that my copy was KILLER. And everything else I did was… meh. I’m paraphrasing, but she was right! I could sell actual 💩 with my emails.
(So if your offer is literal dog sh*t, we could probably still work together. Just saying.)
At least, that’s what they say. I should request proof.
I’ve seen firsthand that you’re the best person to write your own copy. And my co-creation approach helps you learn those skills and try ‘em on in a safe place.
let's level up!
jk, i'd never
say that.
write copy. make money.
coaches, teaching folks how to write copy that converts and sounds like them, and an email list that makes people roll-on-the-floor-laughing.
I'm known for poking fun at
#girlboss
i named this business after a restaurant.
We’ve celebrated,
cried, and worked
through tough sh*t
over margs and
queso here.
Kinda.
This is Delfina. We’ve been regulars at her restaurant
for 2 decades. (And yes, that margarita flight goes HAARRDDD.)
It’s my second home, or “Third Place” – a term referring to
where folks spend time between home and work.
I want your brand to be a Third Place for your clients.
and other facts!
(You decide if they’re fun or not.)
- I'm the proud owner of 4 kids (can I say that?) – even though they ensure I’m awake by 6 am every morning and cost me $16 in cake pops every time we go through Starbucks.
- Favorite date: Eating a rare steak with sweet potato fries while my boyfriend and I spend the dinner eavesdropping on the couple behind us, exchanging over-the-top facial expressions at ALL THE DRAMA.
- I popped out my first kid at 18 and started an online reselling business, baby-wearing my daughter around secondhand stores because my job wouldn’t take me back and I couldn’t afford daycare anyway. My business grew, I learned a sh*t ton about marketing, and my peers wanted to know how I did it.
- Gary V made thrift flipping cool around this time, so I sold my company and took a chance on business coaching this niche.
- I got married at 21. It didn’t work out. Next bullet point. HAHAHA
- After various entrepreneurial pursuits, I became the Marketing Director for a business coach in the culinary industry. We couldn’t find an industry-specific designer, so I stepped up to design brands & websites for her clients on the side.
- I launched and maintained huge email lists, designed email campaigns that brought in a lot of LOLs and cash-money, then consulted with others to do the same. I quickly realized I kick ass at making like Ursula and stealing people’s voices, writing copy that converts and I started fighting the urge to half-ass any non-copy projects.
- I still write for some clients, but my mission is breaking coaches out of #girlboss jail with sasshole copywriting.
- When I say, “I don’t share my food,” I mean it and would argue it’s genetic because my children are the same. I once lowkey lost my brain at Thanksgiving because my boyfriend took a bite of my sweet potato casserole.
Writing your copy solo got you where you are today…
But won’t get you to where you want to be.
We’re a good fit if:
- You’re a pair of classic Vans in size 9.
- You know stepping from coaching to thought leadership means you need to remove word-tinkering and riding solo.
- You got excited when I offered to help take off your business pants because… calm down… you get that writing with personality will make your writing better and easier to write.
- You’ve been BURNT from outsourcing copy and worry about someone screwin’ up your voice. Something tells you this time suck could be SCALABLE. (It me. It can be.)
- Your bookkeeper reported that you spent over $800 last month on copy templates, which are expensive Mad Libs to make you sound like everyone else. You were this emoji: 😅
Oh! And one more: Your brand aesthetic isn’t beige blob.
Think we’d say yes at the altar on Love is Blind?
check me out
Interesting people make more money.*
You can smear personality-packed copy EVERYWHERE, from sales emails to web pages to questionable tramp stamps.
*According to an unscientific study.
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