And yeah yeah, I know I’m saying words you don’t know.
Your business will only grow at the pace of your own
Not because you’re stupid, but because I made it up.
Business literacy is the skill of understanding how businesses functionally work, not just how to run the one you’ve built.
And unless we expand yours beyond the biz creators on your lil social media apps, your business ain’t going NOWHERE.
business literacy
Industries built in, IRL and online
Years developing brands & businesses
Clients who return, year after year
I’m not just another coach shitting on other coaches
Check out all those reps!
I know it's not just me.
Have you ever looked around and thought, “damn it feels like everyone is just playing house with their businesses”?
There’s more talk about aesthetic 9-grids than how to track and forecast revenue. I watch founders create offers around lifestyle-fit before even thinking about market fit. And brands walk on eggshells, creating content for the Morality Avengers’ thumbs up instead of selling to people with money.
Hell, there’s more dreaming about business than even playing business – which is worlds away from running one.
But not you, so I think you’ll like this:
I’m hellbent on helping business owners surrender to running theirs like AN ACTUAL BUSINESS so they can make more money.
So it does more than just pay for next month’s bills. Or cover your kid’s soccer program. Or finally get that stripper pole installed in your basement. (Just kidding. Sorta.)
I'm not over here trying to do anything revolutionary.
Not to add value to your self-worth, or be an extension of your identity, or my favorite: A way to quietly get paid to pretend you don’t care that much about the money because you’re just here for impact.
Lololol
Let’s go make some money.
Your business literally exists to make money.
I'm
Emelie Sanders
BUSINESS DEVELOPMENT & ADVISORY
Not in a self-deprecating way, but in a you-cannot-kill-me-I-have-survived-everything-and-I-will-outlast-your-attempts kind of way.
I left home at 16.
And somewhere between couch-surfing through a college town and becoming a single mom of four, I figured out something nobody talks about enough:
Head Honcho of Pass the Queso
WARNING: I considered writing this in 3rd person so I didn’t sound conceited. I also considered ghost writing as a man so nobody would skip a beat, but HERE I GO.
When you strip back the secondary income, daddy’s money, your rainy day fund, or monthly VA checks:
I'm also a roach.
Entrepreneurship isn't always a cute little dream. For a lot of us, it's a survival tool.
You learn what business actually is.
Not the offer theme. Not the 9-grid. Not the framework someone sold you in a $497 course.
The actual mechanics – what makes something profitable, what makes clients stay, what makes an offer sell like popsicles at the gates of hell.
I didn't learn this from a girlie pop on Instagram who learned it from another girlie pop in tHe SpAcE.
I learned it from doing it. Over and over.
So. Many. Reps.
Across industries that had NOTHING to do with each other and everything to do with how business actually works.
Legal problems. Bankruptcy. A marriage I had to escape. CRIME. LITERAL CRIME. (Not mine)
Work wasn't my pAsSiOn – it was the thing keeping us all fed. So yeah. I built businesses from some pretty dark places. Turns out, there's a silver lining to building from survival mode.
I built relationships, found my ins, and learned how to position myself as a luxury consultant instead of the runaway I actually was.
I made my first six figures baby-wearing my daughter through secondhand stores, sourcing inventory because uh, have you seen childcare costs?
I built the systems, studied the industry, and then sold the knowledge when my peers wanted to know how I did it.
I made my first $30k in email marketing as a marketing director for a culinary brand.
I developed a brick-and-mortar, built a non-profit from scratch, developed an e-commerce brand, ran a VA agency…
(Ugh I’m so hot for a list)
And then I built Pass the Queso – high conversion, high retention, programs that pre-fill themselves with under 1,000 subscribers, waitlists a mile long, and margins that would make ya cream your pants.
At 17, I was selling home theaters in bougie-ass gated communities with nothing but just enough frontal lobe to know that scaling their fence wouldn’t turn anyone into a client.
I built businesses from the darkest places, and then I just... didn't stop.
Business is all I know and everything I love.
I'm not here because it was my only option anymore. I'm here because I'm really fucking good at it.
let's level up!
jk, i'd never
say that.
book a call
I've been the stupidest person in the room and the grittiest.
i named this business after a restaurant.
I’ve built multiple
businesses from a booth in
the bar with an emotional
support marg & queso.
Kinda.
This is Delfina. We’ve been regulars at her restaurant
for 2 decades. (And yes, that margarita flight goes HAARRDDD.)
And if you’re ever in my neck of the woods, don’t worry
about what we’re grabbing for lunch.
I know a spot.
and other facts!
(You decide if they’re fun or not.)
- I was a cam girl for about a year. Made great money, spent greater money scrubbing the internet of it, and my mom still doesn't know. Hi Mom.
- I got banned from Meta… twice. Some people get a warning. I apparently needed to be removed entirely.
- I showed up to my sister's wedding as her maid of honor completely wrecked from biking off a cliff. The dress had a slit on exactly the wrong side.
- I once sold a very nice Harley Davidson for $2,000. It wasn't mine, but we don't need to get into it.
- I don’t share my food. I also don't forget when you take it, and my children have inherited this trait which tells me it's genetic and not a character flaw.
- I got married at 21. It didn't work out. Next bullet point. HAHAHA
- I went skydiving once and got completely hooked. This is relevant because it explains a lot about my risk tolerance, both in the air and in business.
- I hate dogs. I got one anyway. It was the worst decision I've ever made and I've made some terrible decisions.
- I have four kids and a $40 coffee run problem. I don't know if that makes me a bad parent, but I do know it makes me someone who needs a very profitable business.
- I'm pretty sure I've found my second husband. His name is Chris and he doesn't know he's in my about page.
We’ve villainized wanting someone to tell us what to do when, sometimes, that’s exactly what you need
There are foundational truths to business, and it’s very reasonable for a founder to need the next few steps laid out for them.
Eventually, you will reach the end of your own knowing and end up in this weird no-mans-land with so much energy and vision to give your own business… but have no idea what to do with it.
That’s normal, my dude.
Lucky for you, I’m an eldest daughter and will happily boss you around.
A good first step is snagging a Queso Kiki, my free 30-min calls for anyone unsure about their next step or decision.
(Look at me, hiding cool shit around my site!)
POV:
Beyond the Launch
business advisory
I like simple →
STAND UP COPY
Sales Copywriting System
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you’re down here and want more queso
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The exact tracker & process I use to help my clients identify and close their leads.
Look, I buried a freebie down here:
