Become a faster copywriter by knowing WHAT to say and HOW to say it
Regardless of what you sell, you sell words.
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Charm & disarm your way to profit & authority.
MESSAGING & SALES COPY
[*cue canned laughter*]
When it comes to selling your offer, which camp do you fall into?
But there’s no way in hell you can grow your business if you rely on face-to-face to convert.
You need to figure out how to condense eeeeeeverything you know about your offer and all its value into copy. That way, you can answer all their buying decision questions with a quick lil DM. Or when you’re put on the spot, you can whip out snippets about your offers.
We do this by creating a messaging strategy, using it to prompt your sales copy!
Or as the girlbosses say: iT dOeSn’T MoVe tHe NeEdLe FoRwArD
Your audience needs to know a couple things right-off-the-bat before they even CONSIDER what you’re selling. They’re asking:
1. Is this relevant for me?
2. Can this fix my boo boo?
3. How’s this gonna work?
And sure, if you got on a 1:1 call with them or did some voice messages back & forth – you could answer all of them.
Firehosing. Actual diarrhea at the mouth. I cannot be stopped. Must… tell them… all… the things!!
camp 1:
Constipation. Just can’t get the words out, lots of “uhs” and “buts,” and maybe your armpits are sweating?????
camp 2:
Neither get the job done.
Gets a condensed version of their word vomit.
camp 1:
Gets spoon-fed words to rinse & repeat.
camp 2:
BOOM. less poop, more sales.
I’m Emelie – aka The Head Honcho
Everyone and their mother’s cousin’s guinea pig is trying to sTaNd OuT.
And with all these beige blob brands, it shouldn’t be that hard…
But you've been fed “cLeAr > cLeVer” marketing advice through a feeding tube since your business was born.
It’s bullsh*t. And it doesn’t work.
I ain’t a guinea pig!
Sales Copy Strategist for creators, service providers, coaches and your mom.
And you SHOULD, which is why I use humor to help creators get their edge in tHe SpAcE.
Humor makes us human and helps us connect with others, which is the underlying foundation of brand building – and sales!
Humor is serious business, and how you can charm and disarm their way to profit and authority.
You can be clear AND clever.
261+
3.2K+
Years as
Mrs. Steal-Yo-Voice
(Or, Copywriting)
Sales Pages Rescued from “LeVeL uP!” Copy
Emails Written to Bring in Lols & Cash-Money
Write a one-liner to sell your offer in 15 mins!
Free Training
(Includes training, Notion workbook and template)
WRITE YOUR OWN COPY.
MAKE MORE MONEY.
STAND UP COPY
Beyond the Launch
SALES COPY GROUP PROGRAM
Write your sales copy in half the time and have it ready before launch day – without sacrificing conversion.
6-Month Mastermind
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Keep selling, even when you're not launching. You'll stop running a promo calendar and start running a business that pays you all year round.
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The good, the bad, and the downright questionable decisions behind PTQ – plus the stuff I usually charge $$$ for.
My clients are all eldest daughters—
aka, never wrong
