After eavesdropping on an arguing couple’s conversation a few booths down over a rare steak, my favorite hobby is collecting emails.
I have Labels in my Gmail, varying from “Market Research” to “Welcome Sequences,” and even “Gifts??????” to organize my beef bone broth subscription promos & discount codes.
(For clarity, it’s for my hot cocoa.)
To avoid stalking accusations, I hesitate to admit I also have Sub-Labels to file away specific brands’ funnels.
If you’re my client, friend, or foe – I GOT YOUR NUMBER EMAIL.
I have a killer idea, inspired by these emails:
Stop onboarding your clients.
*paragraph breaks for dramatic effect*
Obviously I’m being a smart ass.
YES, you need to onboarding new clients and you know why:
Clarity around scope of work… reviewing next steps… setting boundaries… your Starbucks order in the off-chance they want you to tag them in your IG Stories…
“OMG! THANK YOU, FIRST NAME, FOR THE COFFEE! I HAVE THE BEST CLIENTS EVER!”
So why aren’t you doing that with your email list?
Statistically, the Welcome Sequence has the highest open-rate and engagement out of alllll the funnels.
Don’t waste this space on half-baked copy.
“Welcome to my list! I’m so glad you’re here. You can expect tips & tricks from me once a quarter. You can view my Service Page here!”
I’ve already deleted this email after the first sentence, then had to spend another minute fetching it from the Trash, forcing myself to read, and file it under the “Trash Talk This” label.
(And no, that label doesn’t actually exist. Silly.)
Use your Welcome Sequence to expectations, the sexy cousin of ~boundaries.~
When you have their attention the most, HOLD ON TIGHT and get some micro-asks in, such as:
“ps – Don’t leave this email in the Promotional tab with unsolicited offers for Weight Watchers. Give it a drag & drop into your inbox!”
I KNOW you’ve seen this clip from me because I want to live in your Primary inbox.
Get clear on what you want out of your Welcome Sequence.
And be prepared that it will change through the different seasons of business.
Re-label it in your brain as an “Onboarding Funnel” and you’ll immediately know what you need to cover through the emails.
If you need to zhoosh-up yours with that in mind, grab my Welcome Sequence Notion Builder for $39.
I believe in gatekeeping my scheduler, not my emails.
So you’ll receive a dashboard with templates, instructions, and MY OWN EMAILS as examples.
You’ll see how I took my overarching Welcome Sequence strategy and broke them down into each of these emails.
No cap. Or whatever Gen Z says.
Grab your Welcome Sequence Notion Builder HERE.
