stupid-easy messaging, sales copy and Email tips
the queso quips blog
Your offer name’s job is NOT to clearly communicate what the program’s about.
That’s your Messaging’s job.
So don’t get caught up in the folks telling you “bE cLeAr, NoT cUtE.”
Cause it’s absolute bullsh*t.
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Messaging & Sales Copy Strategist for creators, service providers, coaches and your mom.
And you SHOULD, which is why I use humor to help creators get their edge in tHe SpAcE.
Humor makes us human and helps us connect with others, which is the underlying foundation of brand building – and sales!
Humor is serious business, and how you can charm and disarm their way to profit and authority.
I’m Emelie—aka the head honcho
Everyone and their mother’s cousin’s guinea pig is trying to sTaNd OuT.
I ain’t a guinea pig!
And with all these beige blob brands, it shouldn’t be that hard…
But you've been fed “cLeAr > cLeVer” marketing advice through a feeding tube since your business was born. It’s bullsh*t. And it doesn’t work.
You can be clear AND clever.
