At the end of the day, we write copy to make SALES.
Templates are generic, expensive Mad Libs that make you sound like everyone else.
Templates do not provide high-converting Messaging and they certainly don’t show off your unique Brand Voice.
They simply enable you to stay within your comfort zone, filling in blanks until you DO make enough to spend an arm & leg, outsourcing to a copywriter.
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Messaging & Sales Copy Strategist for creators, service providers, coaches and your mom.
And you SHOULD, which is why I use humor to help creators get their edge in tHe SpAcE.
Humor makes us human and helps us connect with others, which is the underlying foundation of brand building – and sales!
Humor is serious business, and how you can charm and disarm their way to profit and authority.
I ain’t a guinea pig!
And with all these beige blob brands, it shouldn’t be that hard…
But you've been fed “cLeAr > cLeVer” marketing advice through a feeding tube since your business was born. It’s bullsh*t. And it doesn’t work.
You can be clear AND clever.